01 // FRANCHISE DEPLOYMENT
TVS Tyres: IPL & ISL Architecture
Engineered high-value brand integration across tier-1 Indian sports franchises. Acted as the strategic architecture behind TVS Tyres’ appointment as Principal Sponsor for Chennaiyin FC and Associate Sponsor for the Gujarat Lions. Absorbed the operational lifecycle, deploying omni-channel stadium activations, premium fan zones, and corporate hospitality pipelines.






